Our work
Marketworthy has helped clients from a range of industries achieve great results.
Together we identify the jobs that stakeholders are trying to get done; we explore opportunities, we rank priorities for innovation and improvement, we create action plans, we implement project plans.
Select a client to view a summary of how we have helped.

CPA - Australia
1. Continuing Professional Development Business Unit
Jobs trying to get done
- Deliver value added services to members and attract new members
- Elevate the professional skills and professional standing of CPA Australia members
- Provide resources and programs for skills, learning and development to suit professional development needs and areas of interest delivered using a variety of channels including face-to-face training, conferences, events and new media (DVD, web casts etc.)
Our approach
- Design and implement strategic thinking and planning process relevant to client requirements
- Design and facilitate thinking workshops and research
- Partner with and guide project team
Achievements
- Established strategic priorities and product innovation strategy
- Developed strategic business plan to attract internal funding
- Developed an activity-based financial model to set growth targets, forecast resource requirements and evaluate financial sensitivities
- Author and upgrade strategy drafts
- Development of Member Knowledge Exchange model for board approval
Make an enquiry
2. Member Service Centre
Jobs trying to get done
- Improve effectiveness and responsiveness of Member Services Center
- Get team to identify strategies for improvement
Our approach
- Design and facilitate strategic thinking workshops
- dentify driving and restraining forces
- Generate and rank ideas to improve performance
- Design new structures to improve team alignment
Achievements
- Established strategies and agreed action plans to accelerate productivity improvement
- Report performance profile for executive review
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3. Board Committees: Small-Medium Enterprise, Public Sector, International
Jobs trying to get done
- Explore strategic issues of CPA membership segments and identify innovation priorities for product service development
Our approach
- Design and facilitate strategic thinking & innovation ranking workshops
Achievements
- Established and ranked strategic priorities
- Developed initiatives for 2007-2009 Strategic Plans

Bowls Australia
Growth Strategy: Strategic Thinking & Strategy Development
Jobs trying to get done
- Transform the sport and business of Bowls in Australia so peak bodies and clubs become known for their delivery of excellent services and resources
- Transform facilities into contemporary community venues
- Attract people of all ages and backgrounds
Our Approach
- Establish project team
- Guide project team and collaborate with CEO
- Design and implement strategic thinking and planning process relevant to client requirements
- Generate, upgrade and document strategy
- Facilitate stakeholder consultation
Achievements
- Whole of sport consultations
- Introduced thinking frameworks
- Generated, upgraded and documented strategy
- Facilitated board and stakeholder consultation and presentations
- Developed 2009-2012 Strategy Plan: ‘A new game plan’ (Internal Document). Public Document: http://www.ezypage.com/bowlsaustralia/#/2/
- Participated in vendor selection process for delivery of whole of sport web services platform
- Guided strategic review of pricing model and worked with executive team and board

Swimming Australia
Digital Strategy, Innovation and ICT Master Planning
Jobs trying to get done
- Increase participation & $ revenue from existing members
- Increase the number of prospects presenting to clubs / swim schools
- Reduce the number of non-value adding hours required to run club operations
- Increase $ & support from commercial partners / sponsors / funding agencies
- Increase the rate of innovation from solution vendors
Our Approach
- Review existing systems and utilisation
- Conduct qualitative and quantitative research and analysis
- Conduct systems review and test software functionality
- Engage stakeholders in strategy development, selection and sequencing
Achievements
- Identified innovation priorities
- Designed future state system requirements
- Designed website architecture to optimise acquisition of prospects and service existing members
- Focused stakeholders on core strategy
- Prepared ICT Strategy and Operations Plan
- Engaged vendors to deliver software innovation

Symbion Pharmacy Services
Technology review & Recommendations reporting
Jobs trying to get done
- Provide integrated software to group pharmacies
- Investigate the soundness of the software
- Identify strategy for improving the quality of service delivery
Our Approach
- Conduct a collaborative review with software development team
- Conduct independent review and analysis of underlying architecture & code
- Articulate and report on discovery, make recommendations
Achievements
- Prepared detailed findings report with recommendations
- Articulated recommendations for development priorities
- Assisted team to identify and prioritise development and remedial actions
- Assisted management team to clarify and prioritise funding requirements

Cycling Australia
1. Integrated Database & Web Services Platform: Analysis & Procurement
Jobs trying to get done
- Increase participation in the sport and deepen member engagement
- Transform existing ICT capability
- Improve delivery of existing services to member organisations and sport participants
- Improve system interoperability
- Improve organisational efficiencies
Our Approach
- Implement review of existing systems
- Conduct qualitative and quantitative research and analysis
- Articulate future system requirements
- Provide strategic guidance
- Facilitate vendor review and selection
Achievements
- Articulated innovation priorities
- Prepared solution requirements documentation
- Prepared Request for Expression of Interest (REOI)
- Managed REOI process to shortlist
- Worked with client to review, select and contract solution partner
- Assisted management team to clarify & prioritise funding requirements
Make an enquiry
2. Elite Team: Digital Strategy & Procurement
Jobs trying to get done
- Satisfy commitments to sponsor
- Test market and explore suitability of open source platforms
- Identify possible solution partners
- Select partner to create Team Jayco Skins micro site
- Guide concept development process
Our Approach
- Implement solution review, requirements gathering and vendor procurement process
- Collaborate with client to guide solution development
Achievements
- Consulted with stakeholders
- Prepared solution brief
- Managed process to shortlist & select partner
- Selected and contract solution partner
- Collaborated to launch www.teamjaycoskins.com (a Drupal Open Source Solution)

Softball Australia
Jobs trying to get done
- Deliver new services to member organisations and sport participants
- Improve organisational efficiencies
- Transform existing ICT capability
Our Approach
- Implement ICT review and vendor procurement process
- Provide strategic guidance
- Establish project team and reference group
- Facilitate dialogue between stakeholders
Achievements
- Strategic review and requirements gathering
- Prepared solution requirements documentation
- Prepared Request for Proposal with CEO
- Managed REOI process to shortlist
- Collaborated to select and contract solution partner
- Collaborated with project team and solution partner to develop business rules, configure and customise solution, complete user acceptance testing and undertake data migration from incumbent systems
- Launched Softball Australia CRM – a syndicated solution including website infrastructure to support more than 900 administrators (mostly volunteer), 8 state and territory associations, 94 associations, 360 clubs and 32,000 members. Public website: www.softball.org.au
- Collaborated to release integrated database & web service modules including Content Management System, Competition Management, Broadcast communications, Whole of sport database and other tools: e.g. Club Finder.

Bowls South Australia
Growth Strategy: Strategic Thinking & Strategy Development
Jobs trying to get done
- Drive innovation & growth of the sport and business of Bowls in South Australia
Our Approach
- Implement Marketworthy’s strategic thinking and planning process
- Establish project team
- Guide Project Team and collaborate with General Manager
- Generate, upgrade and document strategy
- Facilitate stakeholder consultation
Achievements
- Introduced thinking frameworks
- Introduced new ideas
- Authored and upgraded strategy in collaboration with project team
- Developed 2010-2013 Strategic Plan: ‘A new game plan for Bowls SA’ (Internal Document).
- Collaborated to develop Public Document.

Rowing Australia
2. Integrated Database & Web Services Platform: Procurement
Jobs trying to get done
- Increase participation in the sport and deepen member engagement
- Transform existing ICT capability
- Improve delivery of existing services to member organisations and sport participants
- Improve organisational efficiencies
Our Approach
- Provide strategic guidance
- Facilitate vendor review and selection
Achievements
- Managed REOI process to shortlist
- Worked with client to review, select and contract solution partner
- Assisted management team to clarify & prioritise funding requirements
- Findings & Recommendations Reporting for CEO & Board
Make an enquiry
1. Digital Strategy & Technical Systems: Analysis & Requirements
Jobs trying to get done
- Review web-based systems and applications
- Clarify future state model and solution requirements
Our Approach
- Design & implement strategic review process
- Establish reference group
- Undertake stakeholder consultations and research
- Undertake systems review
Achievements
- User requirements gathering and innovation ranking
- Preparation of solution requirements documentation
- Preparation of RFI with project team and CEO
- Facilitate dialogue between stakeholders

Accounting Professional Ethics and Standards Board
Business Establishment: Strategic Thinking, Strategy Development & Financial Modelling
Jobs trying to get done
- Clarify and formalise thinking in regards to: mission, vision, values, product and service scope, management systems, operations systems, marketing and communications, infrastructure, human resources and financial management
Our Approach
- Design and implement a strategic thinking and planning process relevant to client requirements
- Design and facilitate thinking workshops and research
- Partner with and guide secretariat manager
Achievements
- Author and upgrade strategy drafts
- Guided the development of the APESB 2007-2009 Strategic Plan (Internal document)
- Developed and refined an activity-based financial model to forecast resource requirements and evaluate financial sensitivities

Whitefriars College
Growth Strategy: Strategic Thinking, Strategy Development & Financial Modelling
Jobs trying to get done
- Improve school performance
- Identify strategic priorities and focus innovation
- Discuss strategy effectively & select best strategies for growth
- Document strategy, actions & measures
- Engage stakeholders in process
Our Approach
- Implement Marketworthy’s strategic thinking and planning process
- Implement Innovation Ranking process
- Establish project team
- Guide project team and collaborate with Principal
- Generate, upgrade and document strategy
- Facilitate stakeholder consultation
Achievements
- Introduced thinking frameworks
- Coached management team skill development
- Introduced new ideas
- Developed core ideology
- Developed financial model with business manager
- Authored and upgraded strategy in collaboration with project team
- Reported research findings
- Developed Strategic Plan







