Strategic Planning & Review
Marketworthy creates cohesion of ideas and teams. With no vested interest in the outcome, Marketworthy is able to use its third party role to question, challenge, raise awareness and motivate new thinking. Marketworthy introduces processes and facilitates the work of identifying and documenting core ideology. Marketworthy helps to discover and define opportunities, determine critical success factors, generate innovation strategies, develop action plans and set performance evaluation criteria for business success. Additionally, Marketworthy has the skills to link strategy with the financials of a business through the development of activity-based financial models. We can help you start from scratch or review and sharpen your existing plan.
Client Successes
Accounting Professional and Ethical Standards Board (APESB)
Accounting Professional and Ethical Standards Board (APESB)
Industry: Standardisation and Professional Practice Guidance
The Accounting Professional and Ethical Standards Board (APESB) was established in 2006 as an initiative of the Institute of Chartered Accountants in Australia and CPA Australia. As an independent body, the role of the APESB is to set the code of ethics and the professional standards by which their members are required to abide.
Marketworthy guided the development of the APESB 2007-2009 Strategic Plan. The documented plan included core ideology, product and service scope plus strategies and action plans to ensure the successful development of management systems, operations systems, marketing and communications plans, infrastructure, human resources systems and financial management structures. The plan was supported by the development of an activity-based financial model to forecast resource requirements and evaluate financial sensitivities.
Referee
Rachel Portelli, Secretariat Manager
www.apesb.org.au
CPA Australia – Continuing Professional Development Business Unit
CPA Australia – Continuing Professional Development Business Unit
Industry: Education and Training
The CPD Business Unit is responsible for a growing portfolio of education and training products delivered using a variety of channels including face-to-face training, conferences, events and new media (DVD, web casts etc.). The products are distributed within Australia and attract sales from CPA Australia members and others working in finance, accounting and business roles.
Contracted to guide the development of the 2007-2009 Strategic Plan, Marketworthy assisted the business to discover new market opportunities and commit to new strategies. The project included the development and documentation of core ideology and included strategies for product and service innovation. The plan was supported by the development of an activity-based financial model to set growth targets, forecast resource requirements and evaluate financial sensitivities.
Referee
Kerrie Bryant-Adams, Business Unit Director
Ann Quach, Group Product Manager
www.cpaaustralia.com.au
Whitefriars College Donvale
Whitefriars College Donvale
Industry: Secondary Education
Whitefriars College is a secondary school enrolling 1,100 students and employing 100 staff. Marketworthy initiated, guided and facilitated the development of the Whitefriars College Strategic Plan (2005–2009).
Participants of this project included the College principal and board, College executive team, policy and Planning team, College staff, parents and students (current, prospective and former). Tasks included the introduction of planning concepts, coaching of new skills, providing guidance, facilitating and motivating team contribution.
Project outcomes included identification and documentation of core ideology, critical success factors, innovation strategies and performance evaluation criteria for 40 business processes. In support of the project, a financial model was developed (by College Business Manager) to evaluate the financial implications of proposed strategies.
Referee
Paul Cahill, Principal
Neal Crossin, Deputy Principal - Students
Kevin Lindorff, Deputy Principal - Studies
www.whitefriars.vic.edu.au
