Neil Dalrymple - CEO, Bowls Australia
Why I recommend Marketworthy
“With over 2000 clubs, member state and territory organisations plus the national body there are a breadth of stakeholders and objectives to consider in developing an effective strategic plan for bowls in Australia. The process introduced by Marketworthy was outstanding. We really worked hard to focus our core strategy and clarify our approach to markets and products & services. We developed and selected strategies for competitive advantage and documented these in an effective manner. We worked with Marketworthy to develop measures, targets and an action plan for implementation.
We now use our internal plan as the foundation for our day-to-day work. Marketworthy was terrific at facilitating the whole process. Because Marketworthy helped a range of stakeholders to have input, we’ve now got a plan we want to implement. Creating a separate public document was a smart move. It has helped us raise stakeholder awareness for our strategic priorities.”
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